Marketing Manager (Maternity Cover)

Position: Marketing Manager (Maternity Cover)
Location:  London
Salary: NegotiableÂ
Ref: 2657-4283

Our client is one of the fastest growing independent communication businesses in the UK. As an award-winning partner for growth our client consistently delivers valuable outcomes for organisations they believe in. Their ambition is to create the possible by adopting a transparent, data-driven approach to strategy development, performance marketing, media optimisation and campaign attribution, designed by talent their partners trust.

Minimum Experience: 4 years + in a B2B marketing role, ideally with knowledge of the media industry.

Position purpose/The Role:  Our client are looking for an enthusiastic Marketing Manager, with a solid understanding of B2B marketing and communications, to work directly with the CEO and Board to help develop and execute an ambitious marketing plan. This is a Maternity Cover position to start by mid-November at the latest.

As Marketing Manager, you will be responsible for raising our clients profile within the media industry. You will act as a Brand Ambassador, championing our clients Group internally and externally, building awareness and engagement which will help convert into revenue opportunities.

Core skills
• Experience in managing corporate social media channels
• Excellent copywriting skills and experience of editing and publishing content via content management systems (ideally WordPress)
• Strong ability to quickly develop relationships with key internal stakeholders, external suppliers and media contacts
• A self-starter with lots of initiative, motivation and a drive to succeed; you will get plenty of support but the ability to manage your own workload and identify ways to improve is crucial
• Accuracy and attention to detail
• Team player, who can handle pressure
• Multi-media disciplined – can talk competently about all media
• Good industry knowledge and insight – well-read and aware of sector specific and competitor news and practices and willing to share information regularly.
• Event planning and management experience
Key Responsibilities:
Brand and Strategy
• Work with the Board to ensure a consistent Group Brand Tone, Voice and Vision. Act as gatekeeper for the group, ensuring it is always represented accurately.
• Generate an annual marketing, communications and engagement strategic plan.
• Work with Creative Designer to ensure all brand collateral and graphic design material is regularly reviewed and up to date
• Competitor analysis and monitoring

Digital Marketing
• Manage and maintain the website (WordPress knowledge preferable)
• Manage and oversee social media accounts for the brand and regularly engage our followers.
• Create a social media content plan for Twitter/LinkedIn to ensure we communicate a consistent brand story that supports our vision.
• Manage and produce paid search and Digital Marketing campaigns when needed alongside PPC Director.
Customer Engagement and Content Marketing:
• Produce and circulate yearly client service surveys and report results and insights to relevant senior management team.
• Produce and oversee content marketing: Website blogs, PR & White papers, case studies, thought pieces etc.
• Plan and manage PR announcements and activity, including drafting press releases and issuing to trade press.
• Plan and manage award entries
• Plan and manage events for both clients and new business prospects when needed: Agency Training Days, Seminars/workshops and tailored roundtables etc.
AOB:
• Work with HR to support recruitment initiatives and employer branding opportunities
• Champion our CRM and marketing automation system Bitrix and our internal communication system, Workplace.
• Develop and maintain relationships with key stakeholders – media owners, trade memberships, client partners etc.
• Constant knowledge sharing of networking events and industry news for relevant team members.

Please make sure that your full address and details are included in your application for this role to scott@a1people.net

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